Stumbled across this over at digg.
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Project Implicit
Here you will have the opportunity to assess your conscious and unconscious preferences for over 90 different topics ranging from pets to political issues, ethnic groups to sports teams, and entertainers to styles of music. At the same time, you will be assisting in a large-scale study of preferences.
Your data suggest a slight association of European American with competent and African American with incompetent compared to African American with competent and European American with incompetent.
To my defense, the test initially associated African Americans with incompetent and had me run through a few cycles like that. Then it switched the sides. Had it started with Euro/incompetent on the same side, the results may have beed reversed. Or, maybe I'm just a racist? I don't think so, though. I don't hate anyone just because of the color of the skin (right, Faison?) or the spelling of their name (right, Farooq?) or the size of their nose (right, Larry?). I hate people on an individual basis.